Search Engine Advertising
Search Engine Marketing (SEM) is paid advertising provided by search engines such as Google Adwords, Yahoo Search Marketing, and MSN Search. SEM incorporates pay per click (PPC) or pay per impression placement on search engine results and content sites.
A good SEM strategy uses keywords that are specific for your website and places values on each click. Using detailed site tracking software, we will determine your cost per click, click-through rate, and return on investment data to maximize the effectiveness of your SEM campaigns.
Service Includes:
- Dedicated Account Manager
- Setup or Optimize Existing Google Adwords PPC account
- Site Analysis
- Competitive Analysis
- Keyword Research
- Benchmarking and Monthly Reporting
Our Approach to SEM
Totera has been providing online advertising services for over ten years by combining technology, creativity and efficiency. Today, Totera has more than 20 accounts under management with click budgets ranging from $500 and $7,500 per month. Totera’s time-proven techniques and ongoing analysis will leverage our SEO success with a comprehensive PPC strategy to systematically increase website conversions.
GOALS
Totera’s comprehensive marketing services produce more traffic and more results. Totera professionally managed marketing campaigns follow three basic principles:
- Take advantage of every opportunity to direct targeted traffic toward your website.
- Ensure potential customers are directed toward your site and not that of your competition.
- Increase your scope in search engines by targeting hot words & phrases your site is not yet organically ranking for in SERPs (search engine result pages).
ADMINISTRATION AND SUPPORT
Totera will create campaigns that are properly formatted and targeted, continuously monitor performance and make necessary adjustments. SEM services include detailed report analysis and ongoing consultation to ensure that your company goals are in step with your SEM campaign goals.
Target geographically and behaviorally using business intelligence tools via Google AdWords and Bing/Yahoo Search.
