It's all about High Sierra Music
CHALLENGE
In addition to a new look, High Sierra needed to upgrade the guest pass admission and ticketing process. They also wanted their site to include interactive features to help music fans stay informed and engaged throughout the year.
SOLUTION
We worked closely with High Sierra staff creating marketing and communication solutions to automate business flow, and streamline communication with staff and customers:
1. Totera’s design team created a scalable layout that can be easily integrated with multiple deign themes year after year.
2. Totera’s development team customized a content management system enabling staff to keep festival information fresh and accurate.
3. Totera’s system administrators built a custom hosting solution and continue to manage the day-to-day maintenance of mission-critical data storage and delivery.
4. Totera’s flash designers created ‘High Sierra Radio’ to allow potential customers to hear samples of festival artists’ songs, and purchase previous High Sierra recordings directly from the flash jukebox.
5. Totera’s programming team created the High Sierra Community Forum to allow music fans to stay engaged throughout the year.
6. Totera’s development team built a custom application to serve as the company’s extranet for staff and volunteer communication and streamlined the festival check-in process.
RESULTS
Now High Sierra Music has several highly scalable marketing and communication tools that can grow along with the festival. Totera continues to work closely with High Sierra staff to modify the systems and utilize the latest technology to meet the growing needs one of the most celebrated music events in the country.
