Building an Accessible Web
Why ADA Compliance is Essential for Your Business
In today's digital world, your website is often the first—and most important—impression of your business. But for many users with disabilities, poorly designed sites can create frustrating, insurmountable barriers.
That's why investing in ADA (Americans with Disabilities Act) website compliance isn't just a legal necessity; it’s a fundamental business decision that demonstrates integrity, professionalism, and commitment to your entire customer base.
The True Cost of Inaccessibility
Many businesses view ADA compliance as a checklist to avoid lawsuits, but it’s much more than that. An inaccessible website can negatively impact your business in three major areas:
Lost Customers:
According to
a study by AIR.org, the purchasing power of people with disabilities is substantial. By failing to ensure your website is usable by everyone, you are effectively turning away a significant segment of the market. An accessible site ensures all users can browse, shop, and contact you without friction.
Reputational Damage:
Nothing erodes public trust faster than appearing indifferent to the needs of your community. A commitment to accessibility strengthens your brand, shows that you value all patrons, and positions you as a socially responsible leader. The World Economic Forum lists reputational damage as a major factor when considering the nominal expense of ignoring ADA compliance.
Legal Risk:
While we focus on a proactive, customer-first approach, it’s important to acknowledge the legal landscape. Non-compliance can lead to demand letters and lawsuits, which are costly, time-consuming, and can severely damage your brand's reputation. Civil rights lawsuits from individuals, advocacy groups and even the US Dept. of Justice are becoming more common. Our service helps you significantly mitigate this risk.
How Our ADA Compliance Service Helps You Succeed
The Totera ADA & WCAG Compliance service is designed to ensure that information and communication on your website are accessible to everyone, regardless of ability, while providing the strongest legal mitigation for accessibility and compliance issues. This service can be applied to any website, even if it was not built by Totera.
We use the world’s most advanced, AI-powered accessibility technology to meet and exceed WCAG 2.1 AA requirements, as mandated by the ADA and other regulatory bodies. This system automatically identifies and remediates accessibility violations in real-time for every user who visits your site.
Key Features of the Service
- Real-Time AI Remediation: Artificial intelligence and machine learning automatically analyze and fix non-compliant elements on your site instantly.
- AI-Powered Image Recognition: The system automatically generates accurate alternative text (alt-text) for all images on your site, requiring zero effort from your team.
- Accessibility & Privacy Statements: The service provides the legally required statements that inform users of your site's accessibility status and how to report any issues.
Available Services
The service offers both Basic and Advanced plans to fit various needs and budgets:
- A basic
Accessibility Audit, Accessibility Widget, and Accessibility & Privacy Statements.
- An advanced suite of 100+ AI-powered accessibility functions, full WCAG 2.1 AA compliance, real-time monitoring and reporting, and a Litigation Support Program.
- We also offer a White Label and Custom Branding to make the accessibility widget a seamless part of your site's design and style.
The Result
By working with us, you get a website that is easier for everyone to use, performs better in search engines, and protects your business from unnecessary risk.
Ready to make your digital presence welcoming to all customers? You can find more details about our services and request a free estimate for our ADA compliance service here: https://www.totera.com/website-accessibility-compliance.
Let's build a better web together.
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